Home FREE Templates Get Published My 1 Recommendation 200+ Free Tools Book Marketing Think Outside the Bookstore by Flora Morris Brown Anaheim , CA Take photos at your Meetup Major changes in the publishing industry have made it clear that we must be more creative about the way we market books . Traditional publishers only offered minimal help with marketing in the past . Now with bookstores dwindling , and the remaining ones becoming more selective about which books they stock , we are on our own more than ever . As a result , self-published authors must be assertive and proactive in stimulating book sales , and realize that the bookstore , whether on or offline , is just one option . My favorite tip for marketing a book , therefore , is to think outside the . bookstore Thinking outside